What is a link in bio, and what goes there?
Link in bio
A link in bio is the web address in a social media profile, usually leading to a page that collects someone’s other links, their work or ways to reach them.
A link in bio is a web address in a social media profile, the main way to send followers from a post to anywhere else. Profiles allow few links, often only one, so people point it at a page that collects everything else: a portfolio, a shop, a booking page, a newsletter, other profiles.
Tools such as Linktree made that page a list of buttons. It works when visitors already know what they want. It works less well when they have a question, because a list of buttons cannot answer one.
The same idea now reaches beyond social media. The link in an email signature, a CV or a conference badge does the same job, and whatever sits behind it is often the first impression a client or a recruiter gets.
For example. A wedding photographer’s bio says ‘Prices and dates at the link’, and the link opens a page with the portfolio, a price list and a contact form.
Link in bio on Yume
On Yume, the link itself answers: getyume.co/yourname opens a chat with your agent, which tells visitors about your work and passes on the people worth your time. Put it in your bio, your email signature or your CV.