What is AI disclosure, and when is it required?
AI disclosure
AI disclosure means telling people plainly when they are talking to an AI or seeing AI-generated content, so nobody mistakes a machine for a person.
AI disclosure is the practice of saying clearly that a message, a voice or a piece of content comes from an AI system. In a conversation it usually means the AI says it is an AI from the start, rather than leaving people to guess.
In the European Union it is a legal duty. Article 50 of the EU AI Act requires providers of AI systems that interact directly with people to make sure those people are informed they are dealing with an AI, unless that is obvious from the context. The duty has applied since 2 August 2026, and the information has to be given clearly, at the latest at the first interaction.
Beyond the law, disclosure is about trust. People react badly when they find out late that a friendly reply came from a machine, and an AI that says what it is in its first line avoids that.
For example. A hotel’s chat that opens with ‘Hi, I’m the hotel’s AI agent’ discloses. One that signs its replies ‘Maria’ when no Maria wrote them does not.
AI disclosure on Yume
On Yume, every agent says it is an AI in its first message, and if the model ever leaves that line out, Yume adds it. Agents never pretend to be the person they work for.